Unpacking the Swift-Kelce Romance Craze Among Middle-aged Women

Am I a Mad Woman?

Jennifer Haubrich
7 min readNov 25, 2023
Photo by Stephen Mease on Unsplash

I’m a grown woman. I’ve been married for 20 years. I’ve never watched a full episode of The Kardashians and don’t keep up with the regular Hollywood gossip. I’ve never binged an entire series and barely watch any television.

Yet, Call It What You Want, if you’re asking who’s way more invested in the Taylor Swift- Travis Kelce romance than a rational middle-aged woman should be?

It’s Me!

I just can’t Shake It Off.

And I know I’m not alone.

It’s not that women like me are completely irrational. We know there are a lot more important things happening in the world and we shouldn’t focus on Champagne Problems. Life is not a Wonderland.

Most of us would also completely agree with anyone who points out that who Taylor dates is none of our business.

And still. Like so many others, I can’t help it.

I’m Enchanted by this storyline.

I can’t stop clicking on every headline about them I see and soaking up even the teeniest details. My eyes scan each photo like I’m some kind of body language expert. I analyze what she means by her choice of Dress as they hop into their Getaway Car after one of…

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Jennifer Haubrich

Finding the funny in relationships, parenting, life, and personifying inanimate objects. Contact: jenniferh@lumieremedia.com