Unpacking the Swift-Kelce Romance Craze Among Middle-aged Women

Am I a Mad Woman?

Jennifer Haubrich


Photo by Stephen Mease on Unsplash

I’m a grown woman. I’ve been married for 20 years. I’ve never watched a full episode of The Kardashians and don’t keep up with the regular Hollywood gossip. I’ve never binged an entire series and barely watch any television.

Yet, Call It What You Want, if you’re asking who’s way more invested in the Taylor Swift- Travis Kelce romance than a rational middle-aged woman should be?

It’s Me!

I just can’t Shake It Off.

And I know I’m not alone.

It’s not that women like me are completely irrational. We know there are a lot more important things happening in the world and we shouldn’t focus on Champagne Problems. Life is not a Wonderland.

Most of us would also completely agree with anyone who points out that who Taylor dates is none of our business.

And still. Like so many others, I can’t help it.

I’m Enchanted by this storyline.

I can’t stop clicking on every headline about them I see and soaking up even the teeniest details. My eyes scan each photo like I’m some kind of body language expert. I analyze what she means by her choice of Dress as they hop into their Getaway Car after one of his football games.

I’m in search of a dead giveaway that This Love is The 1.

If you think this is pathetic, I ask that you Don’t Blame Me or any of my likewise afflicted contemporaries. I don’t think it’s our fault.

This has never happened with me and a celebrity, or even with any of Taylor’s other love interests over the years. I know next to nothing about her former London Boy, Joe Alwyn, whom she dated for 6 years. (I had to look up the spelling of his name.) So never in my Wildest Dreams did I think this would happen.

This one, however, Hits Different.

I’ve seen social media posts and gotten texts from friends telling me they feel similarly. So this got me wondering, what’s the deal now? Why do I and so many other women in their 40s feel so differently this time?



Jennifer Haubrich

It's all about relationships, with ourselves, others, and the world. Trying to live a better life. Sometimes funny.