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How to Use Your Emotions to Be More Successful
Because facts don’t motivate anyone.
Most people quit their New Year’s Resolutions by January 12th, known as “Quitter’s Day”. We humans literally plan to do things for the rest of our lives and we give up after only 12 days.
Rationally, we may know that things like “getting “healthy” and “losing weight” are worthy goals. As a society, the numbers tell us that we’re very unhealthy and overweight.
More than 2 out of every 3 American adults are overweight or obese.
By the age of 10, most children already have fatty streaks in their arteries, the first stage of atherosclerosis.
Atherosclerosis is the cause of cardiovascular disease, the #1 killer in the US, causing 1 in every 4 deaths. (That’s one every 40 seconds.)
A change in diet and lifestyle can prevent most cases of cardiovascular disease in western society.
This should be enough to convince millions of Americans to take action, reclaim their health, change their future! Right?
Unfortunately, no.
We don’t make decisions rationally. We make them emotionally.
And if we aren’t sick or overweight or experiencing increased risk factors already, what…
